How many business owners share the mentality that there is only so much market share to go around? If they grab a piece of the “share,” in their minds, someone else won’t get it.  That doesn’t sit well with everybody. However, market share is an outdated concept and one that will only hurt your ability to build wealth.

In Dan Kennedy’s article, How To Liberate Your Wealth Magnetism, (which is excerpted from his new book, No B.S. Wealth Attraction in the New Economy,) he talks about how “most people’s world view of wealth is a zero-sum game.” Meaning, the amount of wealth that is available is limited and that each dollar you receive is at someone else’s expense.

You need to have the mindset that wealth is unlimited.  There is an unlimited number of opportunities at your fingertips.  It doesn’t matter if you are a small business owner or if you run a large corporation, you can reach a global audience of customers who are looking for your products and services.  We can thank the Internet for that.

Throw away your old way of thinking that you can only gain a certain percentage of the market.  Mr. Kennedy said it best in his article, “if you believe wealth is limited, if you view it as a zero-sum game, you are inhibited.  This inhibition affects all sorts of things you do or don’t do, such as what you’ll charge, for example, or who you’ll ask for money.”

To find out where the smart Northern Virginia business owners are gathering, visit Glazer-Kennedy-Virginia.com.