I just got finished listening to a fascinating CD of a talk that Dan Kennedy gave recently in Philadelphia. It seems that prior to the talk someone had sent a “preemptive complaint letter” asking when Dan was going to “get real” and realize that the economy is “in the tank” and no one is buying anything.

Kennedy then proceeded to absolutely destroy that argument by giving example after example of business who seemed to be deliberately avoiding “making a sale” by their gross ineptitude in their salesmanship. I mean I was howling as I listened to the story about the Cleveland car tire dealership where Dan’s wife was trying to buy $1,200 worth of tires and the sales person “downsold” her right from the start to the point where she got confused about what do to and Dan told her to come home.

No sale.

As Dan points out the executives of this car tire company will be blaming the recession or blaming the radio ads that actually got Dan’s wife to go to the store but it was really the crappy sales person at the front desk who is either untrained or unwilling to learn how to sell tires.

In another story that Dan wrote recently he told of going to a men’s clothing store and picking out about $600 worth of slacks. When he went to check out he told them he needed them hemmed and they told him “great” you can pick them up in 30 days!!!

As Dan puts it, he just dropped the pants on the counter and walked out…what’s really instructive is that as he walked out not one of the salespeople who were standing around tried to stop him, attempted to make sure the pants could get hemmed in a day or two or did anything to save a $600 sale. They’ll blame the recession, too.

If money isn’t’ coming to your business its not because of the recession. People are definitely spending money on something and if its not you you must figure out why.

Are you like the tire dealer or the men’s clothes store?

By the way…if you are reading this and you aren’t getting Dan’s No. B.S. Marketing newsletter and you are running a business you are making a huge mistake. You have a choice. Will your 2010 be “more of the same” or will you increase revenues and profits and makes your goals?

Do yourself a favor and at least watch the video I have for you here.