Discrimination is Not An Ugly Word in Marketing
Marketing your business is the most important thing you do each day. Many business owners struggle over crafting just the right message. Unfortunately, they then waste their marketing dollars by failing to get that message to the right prospect.
Dan Kennedy is famous for telling a story about a carpet cleaner who wondered why he got no response from a “very good” direct mail campaign.
Here’s a lesson on why you should discriminate in your marketing.
Posted on April 3, 2009, 6:01 am, by benglasslaw, under Uncategorized.
