Let’s take it a step farther.

What if you were able to stay friends with the clients you turned away and the other business professionals you referred them to? All of this might sound like a far-reaching goal, something that only other people are able to accomplish.  However, it is very achievable and it begins with creating your group of followers.

Your followers, fans, herd or whatever you want to call them, are the ones who are going to help your business grow.  This is a group of former customers, current customers, leads, family members, friends and acquaintances.  Any time someone responds to your marketing message, you can add him or her to your group.

Once you have your group, you have to stay in front of them or “top of mind.” You can do so by providing them with interesting information and by staying in constant contact. Monthly newsletters are one way to cultivate your following and so is the use of social media sites, like Facebook and Twitter.

When people start to feel like they can trust what you have to say, they will not only turn to you when they need your services, they will also refer their friends and family members to you.

To find out where the smart Northern Virginia business owners are gathering, visit Glazer-Kennedy-Virginia.com.

In Dan Kennedy’s article, How To Liberate Your Wealth Magnetism, (which is excerpted from his new book, No B.S. Wealth Attraction in the New Economy,) he talks about how “most people’s world view of wealth is a zero-sum game.” Meaning, the amount of wealth that is available is limited and that each dollar you receive is at someone else’s expense.

You need to have the mindset that wealth is unlimited.  There is an unlimited number of opportunities at your fingertips.  It doesn’t matter if you are a small business owner or if you run a large corporation, you can reach a global audience of customers who are looking for your products and services.  We can thank the Internet for that.

Throw away your old way of thinking that you can only gain a certain percentage of the market.  Mr. Kennedy said it best in his article, “if you believe wealth is limited, if you view it as a zero-sum game, you are inhibited.  This inhibition affects all sorts of things you do or don’t do, such as what you’ll charge, for example, or who you’ll ask for money.”

To find out where the smart Northern Virginia business owners are gathering, visit Glazer-Kennedy-Virginia.com.

In Dan Kennedy’s article, What to Expect, As We Transition From Recession to New Economy, (which is excerpted from his new book, No B.S. Wealth Attraction in the New Economy,) he provides some great insight into fears and the impact on wealth.  According to Mr. Kennedy, “you should be prudent about money. You can’t afford to be fearful about money.”

He talked about the effect the Great Depression had on many people who lived through it.  They started to hoard food and money and became adverse to debt.  They would rather “fix it” than “replace it.”  There isn’t anything necessarily wrong with being cautious with money; problems start to arise when a genuine fear or paranoia develops.

Most people can stand to be a little more prudent with their money, but money fears should never dictate the choices that are made.  It is not healthy and it will keep you from pursuing opportunities that will build wealth.

If you want to thrive in the “New Economy,” don’t let fear govern you. Instead, “combine the never-changing principles and forces governing the movement of money with rational thought, reasoned optimism, creative vision, sound and timely strategy, and aggressive opportunism.”

Don’t sit back and watch other people build their wealth. Put your fears aside and search for new opportunities.

To find out where the smart Northern Virginia business owners are gathering, visit Glazer-Kennedy-Virginia.com.

In Dan Kennedy’s article, Think ‘Process’ and ‘Relationship’ Not ‘Sales Incident,’ (which is excerpted from his new book, No B.S. Wealth Attraction in the New Economy,) he refers to this type of scenario as “the start of work to be done, not an end result or outcome.”  Basically, his point is that if you celebrate the appointment, reservation or other event and misunderstand that this is just the beginning, you are missing the mark.  If you want to build wealth, you have to develop and cultivate relationships with your customers.

It doesn’t matter what type of business you might be in, there are always opportunities to increase your wealth.  Mr. Kennedy gives several examples in his article, including a restaurant owner who can go the extra step after someone makes a reservation, by sending that person a special voucher for a free bottle of wine if they bring a friend.  An oil change shop can even improve its process by selling a coupon book to a customer for pre-paid services or finding out about the other cars owned by family members.

When a customer steps foot in your store or office, you have to think about the long-term relationship. After all, your customers are your assets.

To find out where the smart Northern Virginia business owners are gathering, visit Glazer-Kennedy-Virginia.com.

When it comes to problems and mistakes, it isn’t so much how they occurred that is going to draw attention; it is how you handle them.  In Dan Kennedy’s article, “Pressure-Prosperity Link,” (which is excerpted from his new book, No B.S. Wealth Attraction in the New Economy,) he talks about how the “world watches and responds to the way you handle these situations.  If you blame others, blame circumstances, offer up excuses, you telegraph weakness.”

If you are going for immediate sympathy and pity, then go right ahead and give as many excuses as you want.  However, don’t anticipate that you will gain respect by doing so.  According to Mr. Kennedy, “wealth is never transferred based on pity.”

The way to garner respect is not through excuse making.  It comes from taking responsibility, even if there was nothing you could have done to prevent your problems.  Don’t be one of those business owners who blames the economy, government, competition and who knows what else, for his or her circumstances.  Take ownership.

Here’s what you need to do – “step up, accept responsibility, offer no excuses, and roll up your sleeves and work.” That is how you will draw strength and respect.

To find out where the smart Northern Virginia business owners are gathering, visit Glazer-Kennedy-Virginia.com.

In Dan Kennedy’s article (which is excerpted from his new book, No B.S. Wealth Attraction in the New Economy,) “When You Meet Money On Its Path, It Means You’re Walking in the Right Direction,” he talks about the “wealth attraction power of being somewhere.”

The article starts out talking about Donald Trump and how in his most difficult periods, he fought the urge to stay hidden at home.  He attended an important gala decked out in his tuxedo, even though he wanted to stay home.

To build your wealth, you need to be somewhere and be in motion.  That doesn’t mean that you have to be at an actual event, it could be that you decide to write a book or create an informative newsletter.  Being somewhere could be speaking at a local event or business group.

Mr. Kennedy ends the article by saying, “be everywhere that’s relevant, everywhere your ideal customer or clients are, and be omnipresent in those environments.”

To find out where the smart Northern Virginia business owners are gathering, visit Glazer-Kennedy-Virginia.com.

Fairfax County (my home) has launched a  $1,000,000.00 TV campaign to attract businesses to Virginia.  Gerald Gordon, president and chief executive of the Fairfax County Economic Development Authority was quoted in the Washington Post as saying “we’ve got the momentum built.  A lot of our competition is unable to do this now.”

What? Not able to engage in massive waste?

So, lets see–some guy is sitting around waiting to watch his favorite team play and he’s interrupted by a TV ad that says “move to Virginia and he picks up the phone, calls his CEO, and starts the move?” That’s really going to happen?

Here’s what’s actually going to happen: 99.99999999% of the eyes that view the ad aren’t even a qualified prospect for the message of the ad. Of the minuscule percentage that might actually be qualified (i.e. be in a position to influence a company to pick up and move to Virginia) how many of those will actually be ready, willing and able to move?

Here’s the great thing about ads like this. They are absolutely untrackable. So the agency that created it and the nitwits that approved it won’t ever be able to tell, one way or the other, whether it creates even $1.00 in return on investment (ROI) for Virginia. I’ll bet there’s no call to action, no unique URL and no unique, trackable phone number in the ad. Its great because neither the creators nor the approvers of this this massive waste of taxpayer money can  ever be held responsible for its total failure.

But….they’ll gather around the boardroom and pat themselves on the back and say, “look at that great ad…aren’t we smart?”

Far better to have taken that million and targeted companies that were likely to have some interest in moving to Fairfax and doing something to market directly to them.

Between my Great Legal Marketing conference for attorneys and the two and a half (extended by another half week due to the blizzards) weeks in China to adopt David and Leah I was out of the office for 31 days. I would have thought this to be impossible in years gone past. However with a little bit of technology, including Skype, and a great staff who understands not only what we do but why we do things and what language we usually talk to people the world kept running me.

We are working on an exciting new small-business owners Magazine for Northern Virginia and of course our Glazer Kennedy group which meets monthly continues to bring together some of the smartest entrepreneurs in Northern Virginia. We hope you will join us soon.

We recently recieved an explanation of benefits form from our health insurer, CareFirst (aka Blue Cross).. it said that they had paid a doctor for a visit I had two days before Christmas. Problem was I didn’t see any doctor two days before Christmas and had never seen the doctor indicated on the form.

Spent 30 minutes on hold to tell them they paid a wrong claim. Not sure whether its fraudulent or just a mistake.

The CareFirst response: “Call the doctor yourself and tell him he submitted a false claim.”

Yeah…like we have nothing else to do.

I know, it was only a relatively small amount…but let multiply it by a whole lot. I’m wondering if anyone at CareFirst knows what their front line telephone employees are doing with their money. Hey, we all make mistakes but it would be great if they at least ACTED like it mattered that they were spending money they didn’t need to be spending.

Two things very interesting about this:

1.  As the Washington Post noted, these weren’t just any banks, or even a cross section of small banks from around the country. These were banks from congressional districts where Democrats face tough races this fall. You see…this has nothing to do with economics or what’s good for the American people. EVERYTHING he and the others do in Washington is political. (It was all politics, not economics, when they decided to pull the plug on the dumb idea to tax plastic surgery procedures and switch it to another dumb idea to tax tanning salons.)

But, as Harry Reid defended the bribe paid (with YOUR money) to Nebraska Senator Ben Nelson (hey Senator, here’s what I’ll give you if you vote for health care reform–we are going to treat Nebraska differently from other states and give you a permanent exemption from Nebraska’s share of Medicaid exemption…how’s that?”) …”That’s what legislating is all about.”

How brazen.

How B.S.

2. Back to the bankers. Know what their response was?: “it takes two to tango and right now there is no demand for loans. This is exactly what the small businesses I work with are telling me… ”

a. “too risky to expand”–no telling what the rules will be next year

b. “too expensive to expand”–health care reform will surely increase my costs, cutting into my profits

c. “end of recession? What end of recession?” : until the economy gets going and people are getting back to work no one is buying…so what do I need to borrow money for?