When asked as a child what he wanted to do when he grew up, selling high-end trash cans probably didn’t make Frank Yang’s list.  However, for Mr. Yang, he has been able to build an entire business around an otherwise boring household item.

It is hard to imagine that someone would be able to sell trash cans for a hefty price tag of $100 to $200, but that is exactly what Mr. Yang’s company, simplehuman, has been able to accomplish.  The company has grown over the last ten years and now employs sixty people and utilizes two warehouses.  In addition to selling high-end trash cans, simplehuman also produces automatic soap dispensers, dish-drying racks and shower caddies.

Don’t be afraid to tryout an idea.
How exactly did Mr. Yang get the brilliant idea of creating a trash can that is more of a piece of art than an average everyday waste basket?  In college, Mr. Yang came up with the idea of creating a high-end trash can and in 2000, decided to take a go at it.  He used his father’s garage as a workshop and presented his design at a house wares trade show.  Shortly after, the orders came flooding in.

Today, simplehuman products are sold at The Container Store, Bed Bath and Beyond, Williams-Sonoma and Crate & Barrel.

Recognize an opportunity and be willing to change.
A lot can be learned from this 38-year-old entrepreneur.  He recognized an opportunity and wasn’t afraid to go after it.  Mr. Yang has also understood the importance of changing with the times.  According to a USA Today article, “Lowly trash can gets respect at Frank Yang’s simplehuman,” the company has an entire floor in one of its warehouses devoted to research.  Even though the economy might be slow, Mr. Yang and his company are still looking for new products to create and sell.

For Mr. Yang, focus is crucial.  simplehuman focuses on select products and works hard to ward off companies that offer cheap, imitation versions.

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