You have to admit, the Yellow Pages is becoming non-existent.  How many consumers still await the delivery of this massive book, store it for months in the cabinet and reference it when they need to? Not many people.

In most locations, the Yellow Pages is a dying media. Many hotels don’t even carry it anymore. Instead, people are using the Internet and smartphones to find the information they need.  Everything that they are curious about, including products and services, can quickly be accessed online.  However, many business owners still insist on advertising in this book.

If you are going to pursue Yellow Pages advertising, there are some things you should do to help your ad stand out.  Below are the components you should include:

Interesting headline. Don’t waste this space with your company’s name.  Instead, create something that is catchy.

Compelling copy. White space doesn’t necessarily sell, despite what the Yellow Pages rep might have told you.  Create copy that speaks to the questions that are going through your prospects’ minds.

Irresistible offer. You need to create an offer that would be of interest to your prospects and it should be offered for free.  The goal is to make your prospects stop their search until they have received your free offer.  For more information, read the blog entry, The Secret to Getting the Phone to Ring.

By including these three items in your Yellow Pages, you will have a better chance of standing out from all the other pages of ads.

Find out where the smart Northern Virginia business owners are gathering, by visiting Glazer-Kennedy-Virginia.com.