“Objections” to implementing a complex marketing system
Here are the objections I hear about implementing and using a complex, multi-step, multi-media marketing system:
(1) Its too slow. If I don’t contact the prospect right away they will go to another company.
(2) My clients/customers don’t want to read.
(3) Even though I’d like to do only large transaction business with customers I need to do the little jobs for the chance to get the big job later on.
(4) The little jobs don’t take up that much time and they pay the rent.
(5) You do all that for each client/customer? That must be expensive.
Here are my responses to these short sighted objections to implementing a complex marketing system:
Posted on May 26, 2009, 7:08 am, by benglasslaw, under Uncategorized.
