When you think about social media, your mind might go to your teenagers who are constantly on Facebook or YouTube.  However, a recent study by Nielsen paints a different picture of the major demographic of social media.

After tracking the online activity of 200,000 users and comparing this information to the prior year, researchers discovered something that is rather interesting.  The social media audience is more mature and culturally diverse than most people realize.  Based on the study, twice as many people ages 50+ are using social media than individuals under age 18.  As a business owner, this demographic information is crucial.

Getting involved in social media doesn’t have to be a daunting task. It is easy to sign up for a free Facebook or Twitter account. Plus, it is just as simple to set up your profile.

If you don’t have online video on your website, you might also want to consider adding this feature.  According to Nielsen, there was a sharp increase from 2009 to 2010 in the viewing of online videos.  Web video is a great way to catch the attention of prospects visiting your website.

To stay competitive in this day and age, you need to stay on top of marketing trends.  Social media is one of these trends.

Find out where the smart Northern Virginia business owners are gathering, by visiting Glazer-Kennedy-Virginia.com.