We live in a fast-paced society that wants information quickly and easily.  Even emails are becoming less popular, as instant messaging and texting is a much faster way to communicate with someone.  Dropping a letter in the mail almost sounds unheard of, but from a business perspective, “snail mail” still works.  In fact, monthly newsletters that are sent by the good old-fashioned U.S. Postal Service will help you stay in front of your prospects and current customers.

Newsletters still work, but not just any newsletter.  Using a canned, boilerplate newsletter that you do nothing more than slap your name and a stamp on, will not be as effective and may end up turning off your customers.  You need to have a personalized newsletter that contains information that would be interesting to your audience.

A monthly newsletter is not as difficult as you might think.  Create a folder where you can store article ideas and topics for future newsletters.  When it comes time to write your newsletter you will find that instead of having the problem of not knowing what to write about, you have too many options to choose from. Not a bad problem to have!

If you don’t want to write all of the articles yourself, you can ask a local business owner if he or she wants to contribute an article.  When the newsletter is printed, you can drop some copies off at his or her place of business, which will not only reach that person’s customers, but could also lead more people your way.

Don’t discount the significance of a monthly mailed newsletter.  It is well worth your time and effort.

To find out where the smart Northern Virginia business owners are gathering, visit Glazer-Kennedy-Virginia.com.