Northern Virginia Small Business Marketing | Arlington | Alexandria | Fairfax » GKIC Northern Virginia

When it Comes to Marketing, Don’t Be Afraid to Be Different

Mindy — Wed, 22 Sep 2010 19:27:16 +0000

Should you really “dare to be different” with your marketing efforts? Or should you rely on what other people are doing in your industry and mimic those ad campaigns?

Small business owners generally have small marketing budgets. They often feel like there isn’t a lot of room to try out different marketing avenues. So, instead they throw money at Yellow Pages advertising or put together a website with nice colors and photos. While this type of marketing might be safe, it is most likely not as effective as it could be.

Don’t be afraid to be different. In fact, a different form of advertising or a different marketing message will help you stand out from the crowd of competitors in your industry. Consumers have enough of a challenge trying to find the right product or service that meets their needs. It doesn’t help that when they open the Yellow Pages, every ad looks the same.

How can you be different? There are a few ways. Look at what other people are doing in your field and do the opposite. Create a free offer that entices prospects to contact you. Develop a series of videos on the Internet that speaks to the questions going through the mind of your target audience. Jazz up your ads with interesting headlines that capture people’s attention.

You can learn a lot from successful entrepreneurs. Find out where the smart Northern Virginia business owners are gathering, by visiting Glazer-Kennedy-Virginia.com.

Great Team and Great Systems Allowed me…

benglasslaw — Wed, 24 Feb 2010 19:25:30 +0000

To be out of the office on an adoption trip for a month.

Between my Great Legal Marketing conference for attorneys and the two and a half (extended by another half week due to the blizzards) weeks in China to adopt David and Leah I was out of the office for 31 days. I would have thought this to be impossible in years gone past. However with a little bit of technology, including Skype, and a great staff who understands not only what we do but why we do things and what language we usually talk to people the world kept running me.

We are working on an exciting new small-business owners Magazine for Northern Virginia and of course our Glazer Kennedy group which meets monthly continues to bring together some of the smartest entrepreneurs in Northern Virginia. We hope you will join us soon.

An Interview with Northern Virginia GKIC Chapter Director Ben Glass

benglasslaw — Wed, 13 May 2009 20:18:48 +0000

Here’s an interview that Frazier O’Leary did of Ben Glass right after the 2009 Glazer-Kennedy Marketing and Business Building Super Conference in Chicago.

Scenes from the first meeting of the New Glazer-Kennedy Insiders Circle

benglasslaw — Tue, 03 Mar 2009 12:59:11 +0000

Here are some scenes from the first meeting of the new Northern Virginia Chapter of GKIC.

Photography and art by Dan Glass.

The New Glazer-Kennedy Insider’s Circle Northern Virginia Chapter.