Newsletters still work, but not just any newsletter.  Using a canned, boilerplate newsletter that you do nothing more than slap your name and a stamp on, will not be as effective and may end up turning off your customers.  You need to have a personalized newsletter that contains information that would be interesting to your audience.

A monthly newsletter is not as difficult as you might think.  Create a folder where you can store article ideas and topics for future newsletters.  When it comes time to write your newsletter you will find that instead of having the problem of not knowing what to write about, you have too many options to choose from. Not a bad problem to have!

If you don’t want to write all of the articles yourself, you can ask a local business owner if he or she wants to contribute an article.  When the newsletter is printed, you can drop some copies off at his or her place of business, which will not only reach that person’s customers, but could also lead more people your way.

Don’t discount the significance of a monthly mailed newsletter.  It is well worth your time and effort.

To find out where the smart Northern Virginia business owners are gathering, visit Glazer-Kennedy-Virginia.com.

Let’s take it a step farther.

What if you were able to stay friends with the clients you turned away and the other business professionals you referred them to? All of this might sound like a far-reaching goal, something that only other people are able to accomplish.  However, it is very achievable and it begins with creating your group of followers.

Your followers, fans, herd or whatever you want to call them, are the ones who are going to help your business grow.  This is a group of former customers, current customers, leads, family members, friends and acquaintances.  Any time someone responds to your marketing message, you can add him or her to your group.

Once you have your group, you have to stay in front of them or “top of mind.” You can do so by providing them with interesting information and by staying in constant contact. Monthly newsletters are one way to cultivate your following and so is the use of social media sites, like Facebook and Twitter.

When people start to feel like they can trust what you have to say, they will not only turn to you when they need your services, they will also refer their friends and family members to you.

To find out where the smart Northern Virginia business owners are gathering, visit Glazer-Kennedy-Virginia.com.