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	<title>Northern Virginia Small Business Marketing &#124; Arlington &#124; Alexandria &#124; Fairfax &#187; online lead generation</title>
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	<description>Glazer-Kennedy Northern Virginia Chapter helping small business entrepreneurs win using Dan Kennedy marketing and business building strategies</description>
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		<title>What is search engine optimization?</title>
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		<pubDate>Thu, 26 Feb 2009 20:05:07 +0000</pubDate>
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				<category><![CDATA[Internet]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online lead generation]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web marketing]]></category>

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		<description><![CDATA[Answer: Search Engine Optimization (SEO) is a type of marketing that has multiple levels with many layers. In SEO, a website can either try to improve the quantity of visitors or the quality of visitors to their site. To use a term that everyone can understand, this is like the foot traffic to a store [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Answer:</strong> Search Engine Optimization (SEO) is a type of marketing that has multiple levels with many layers. In SEO, a website can either try to improve the quantity of visitors or the quality of visitors to their site. To use a term that everyone can understand, this is like the foot traffic to a store at the mall. The more advertising that is done to promote the store, the more potential shoppers will stop by the store. </p>
<p>SEO is like advertising to the Google shoppers on the web.</p>
<p>A few of the main factors associated with higher page rank (a term which refers to where your business is<br />
found on the search pages) are link equity, site age, and unique published original content.<br />
Link equity is having other web pages point to your site as a source of information. The more sites that point to your site, the higher your page rank, and the higher you will rank with Google and other search engines.</p>
<p>Site age is also important since the longer the site has been on the web, it will be of more value than a site that has just been launched on the web. And the longer you have your domain name, the better. That means you should never let your domain name expire.</p>
<p>Unique published original content is a very valuable commodity. If you have the time and the energy and<br />
enjoy writing, this is an excellent way to boost your page rank. If you don’t have the time, we can help!</p>
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