Answer: Search Engine Optimization (SEO) is a type of marketing that has multiple levels with many layers. In SEO, a website can either try to improve the quantity of visitors or the quality of visitors to their site. To use a term that everyone can understand, this is like the foot traffic to a store at the mall. The more advertising that is done to promote the store, the more potential shoppers will stop by the store.

SEO is like advertising to the Google shoppers on the web.

A few of the main factors associated with higher page rank (a term which refers to where your business is
found on the search pages) are link equity, site age, and unique published original content.
Link equity is having other web pages point to your site as a source of information. The more sites that point to your site, the higher your page rank, and the higher you will rank with Google and other search engines.

Site age is also important since the longer the site has been on the web, it will be of more value than a site that has just been launched on the web. And the longer you have your domain name, the better. That means you should never let your domain name expire.

Unique published original content is a very valuable commodity. If you have the time and the energy and
enjoy writing, this is an excellent way to boost your page rank. If you don’t have the time, we can help!