Who doesn’t have a website these days?  Any small business owner knows that you must have a website for your company, there really is no option.  Now, the smart business owners have realized that there is more to it than that.  To compete online, you have to create a powerful website that converts your prospects into customers and dominates the first page of the major search engines.  The question becomes – what is involved in such a website?

There are many factors that go into an effective, profit-generating website.  Here is a sample:

1.    Informative content. You need to create content that is interesting and relevant to your target market. Don’t make the mistake of throwing a few pages together and thinking that it is enough, because it’s not.  You need to add content on a regular basis.  The content should be educational and informative and answer the questions going through your prospects’ minds.

2.    Free offer. Your website should be centered on a free offer.  Your free offer could come in the form of a book, report, DVD, CD…you get the point.  People should be able to order your free offer in exchange for their contact information.

3.    Video. The successful business owners have recognized the power of video and have harnessed it on their websites.  By adding video to your website, you accomplish a few things.  You are able to build credibility, establish trust, create a sense of familiarity with your prospects and encourage people to stay on your website longer.

Find out where the smart Northern Virginia business owners are gathering, by visiting Glazer-Kennedy-Virginia.com.